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At HAKU (“we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit hakumenswear.com, create an account, place an order, or otherwise interact with us.

By using our website, you acknowledge that you have read and understood this Privacy Policy.


1. Who We Are

HAKU is an online retailer based in the United Kingdom, offering men’s clothing and accessories.

Business Location: United Kingdom

Website: hakumenswear.com

Email: contact@hakumenswear.com

If you have any questions regarding this Privacy Policy or your personal information, please contact us using the details above.


2. Information We Collect

We may collect the following categories of personal information:

Personal Information

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Account login details (where applicable)

Order Information

  • Products purchased
  • Order history
  • Delivery information
  • Payment status

Payment Information

Payments are securely processed by our payment providers.

We do not store your full debit or credit card details on our servers.

Technical Information

When you browse our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Time zone
  • Pages visited
  • Website usage data

Marketing Preferences

Where you choose to subscribe, we may collect your preferences for receiving newsletters, promotional emails, and special offers.


3. How We Collect Information

We collect information when you:

  • Visit our website
  • Create an account
  • Place an order
  • Contact customer support
  • Subscribe to marketing communications
  • Participate in promotions or surveys
  • Interact with our website through cookies and similar technologies

4. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Manage your customer account
  • Respond to enquiries
  • Provide customer support
  • Process refunds and returns
  • Improve our website and services
  • Detect and prevent fraud
  • Comply with legal obligations
  • Send marketing communications where you have provided consent or where otherwise permitted by law

5. Legal Basis for Processing

Where UK GDPR applies, we process your personal data on one or more of the following legal bases:

  • Performance of a contract (such as fulfilling your order)
  • Compliance with legal obligations
  • Our legitimate business interests (for example, improving our website and preventing fraud), provided those interests do not override your rights
  • Your consent, where required (such as certain marketing communications and non-essential cookies)

6. Cookies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Enable website functionality
  • Analyse website performance
  • Improve user experience
  • Support marketing activities (where applicable)

You can control or disable cookies through your browser settings. Where required by law, we will request your consent before placing non-essential cookies.

Please refer to our separate Cookie Policy for further information.


7. Sharing Your Information

We may share your information with trusted third parties, including:

  • Payment service providers
  • Delivery and courier companies
  • Website hosting providers
  • IT service providers
  • Fraud prevention and security services
  • Analytics providers
  • Marketing platforms (where applicable)
  • Professional advisers where necessary
  • Regulatory authorities where required by law

We do not sell your personal information to third parties.


8. International Transfers

If your personal information is transferred outside the United Kingdom, we will take appropriate safeguards to protect it in accordance with applicable data protection laws, such as using approved contractual safeguards where required.


9. Data Security

We implement appropriate technical and organisational measures to help protect your personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

While we strive to protect your information, no method of internet transmission or electronic storage is completely secure.


10. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes described in this Privacy Policy
  • Comply with legal, accounting, and tax obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised.


11. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate data
  • Request deletion of your personal data in certain circumstances
  • Request restriction of processing
  • Object to certain processing activities
  • Request transfer of your personal data where applicable
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at:

Email: contact@hakumenswear.com


12. Children’s Privacy

Our website is not intended for children under the age of 18.

We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can remove it where appropriate.


13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies before providing personal information.


14. Marketing Communications

If you subscribe to our marketing communications, we may send you:

  • Product updates
  • Promotions
  • Newsletters
  • Exclusive offers

You can unsubscribe at any time by:


15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or services.

The latest version will always be available on our website with the updated revision date.


16. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

HAKU

United Kingdom

Website: hakumenswear.com

Email: contact@hakumenswear.com